Share of French people consuming organic products from private labels 2020, by age
A private label is a commercial brand for a product whose characteristics have been defined by the company or group of companies that retail the product and that owns the brand under which it is sold. As the organic sector is facing an increasing demand from French consumers, retailers have been developing their organic private labels. It seems to be to their advantage, since, from a consumption perspective, it appears that in 2020, 78 percent of French people aged between 35 and 44 years old consumed this type of product.
