Eloïse Trenda
Research Expert covering global food topics with a focus on the French and Spanish markets.
Get in touch with us nowSupermarkets with the largest budgets for organic product advertising in France 2020
The share of voice is a measurement model within advertising that measures the percentage of media spending by a company compared to the total media expenditure for the product, service, or category in the market. In 2020, the Carrefour chain was the first communicator in the organic food market, with a 24.3 percent share of voice. Conversely, Cora (2.8 percent), Aldi (one percent), and Auchan Supermarket (0.6 percent) were under-communicating on organic products.
