D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowMost common consumer attitudes on personal data use by brands worldwide 2021
When asked about brands and how they use consumer data to create personalized shopping experiences in 2021, approximately six in ten consumers around the world said they typically only shared their personal information with a brand if it was required in order to proceed. Nearly the same number of respondents said they are becoming increasingly concerned with how brands use their personal data. Overall, there are still many people who are not thrilled by the idea of sharing their information for the sake of personalization.
