Digital Market Outlook: global search ad revenue 2026

In 2021, the global search advertising market was valued at 182.9 billion U.S. dollars. Desktopaccounted for over 91.99 billion and desktop for approximately 90.9 billion. By 2026, the total value of the market is expected to increase to 272.5 billion U.S. dollars.

Digital search advertising revenue worldwide from 2017 to 2026, by device (in million U.S. dollars)

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Release date

May 2022

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Region

Worldwide

Supplementary notes

Data provided by Statista Market Outlook are estimates.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed.Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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