The most pro-eco-friendly-nutrition customers in Russia in 2018 were aged between 23 and 26 years. Over 15 percent of respondents between 32 and 36 years also claimed to be willing to pay a premium for sustainable products. On the other hand, the elderly population seemed less likely to incur extra investments for sustainable food.
Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group*
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PwC. (November 1, 2019). Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group* [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/1042118/russia-willingness-to-pay-extra-for-sustainable-food-by-age/
PwC. "Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group*." Chart. November 1, 2019. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/1042118/russia-willingness-to-pay-extra-for-sustainable-food-by-age/
PwC. (2019). Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group*. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/1042118/russia-willingness-to-pay-extra-for-sustainable-food-by-age/
PwC. "Disposition of Russian Customers to Pay a Premium for Sustainable Food Products in 2018, by Age Group*." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1042118/russia-willingness-to-pay-extra-for-sustainable-food-by-age/
PwC, Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group* Statista, https://www.statista.com/statistics/1042118/russia-willingness-to-pay-extra-for-sustainable-food-by-age/ (last visited May 10, 2024)
Disposition of Russian customers to pay a premium for sustainable food products in 2018, by age group* [Graph], PwC, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1042118/russia-willingness-to-pay-extra-for-sustainable-food-by-age/