The pharmacy website Asna.ru in Russia increased its spending on digital advertising by 111 percent in the first quarter of 2020 compared to the corresponding period of the previous year. The online pharmacy Apteka.ru saw an 83 percent growth in its online ad spend. The reasons behind it could be the COVID-19 outbreak in Russia as well as the law allowing online pharmacies to sell over-the-counter medication that entered into force on April 1, 2020.
Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020
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Topics
Advertising in PeruAdindex. (March 26, 2020). Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1113176/e-pharmacies-online-ad-spend-growth-russia/
Adindex. "Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020." Chart. March 26, 2020. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1113176/e-pharmacies-online-ad-spend-growth-russia/
Adindex. (2020). Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1113176/e-pharmacies-online-ad-spend-growth-russia/
Adindex. "Online Advertising Spending Growth of Internet Pharmacies in Russia in 1st Quarter 2020." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1113176/e-pharmacies-online-ad-spend-growth-russia/
Adindex, Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020 Statista, https://www.statista.com/statistics/1113176/e-pharmacies-online-ad-spend-growth-russia/ (last visited May 21, 2024)
Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020 [Graph], Adindex, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1113176/e-pharmacies-online-ad-spend-growth-russia/