Brazil social media users by community 2023

According to a 2023 survey, the majority of social media users in Brazil lived in large cities with populations between 100 thousand to 1 million inhabitants. In contrast, most of the users of Tumblr and Reddit lived in megacities with over 5 million inhabitants. Moreover, besides, users of Facebook, Instagram and YouTube were the most representative of which type of community where social media platforms users lived, besides these being the most popular networks in the country.

Distribution of leading social media platform users in Brazil as of August 2023, by urbanity

Characteristic	Rural community	Small town	Medium-sized town	Large city	City with over 1 million inhabitants	Megacity with over 5 million inhabitants
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Release date

September 2023

More information

Region

Brazil

Survey time period

January to August 2023

Number of respondents

6,728*

Age group

18-64 years

Special properties

social media platforms users

Method of interview

Online survey

Supplementary notes

Original questions:

’’In what type of community do you live?’’; Single Pick;
"Which instant messenger or video call services do you use regularly?"; Multi Pick;

The Community types are defined as follows:

Rural community: under 5,000 inhabitants
Small town: 5,000 to 20,000 inhabitants
Medium-sized town: 20,000 to 100,000 inhabitants Large city: 100,000 to 500,000 inhabitants / 500,000 to 1,000,000 inhabitants
City with over 1 million inhabitants: 1,000,000 to 5,000,000 inhabitants
Megacity with over 5 million inhabitants: 5,000,000 to 10,000,000 inhabitants / 10,000,000 and more inhabitants

Base for each app:

* Users of social media platforms (total) n=6,728
Facebook users n=5,312
Instagram users n=5,761
LinkedIn users n=2,038
Pinterest users n=2,007
Reddit users n=493
Snapchat users n=847
TikTok users n=3,347
Tumblr users n=288
Twitch users n=891
Twitter users n=2,577
YouTube users n=5,651