Number of followers of leading cosmetics brands on TikTok 2023

Published by
Dominique Petruzzi,
Oct 19, 2023
In 2023, Huda Beauty was the leading cosmetics brand with the highest number of followers on TikTok, amounting to over 8.7 million. Rare Beauty and Florence by Mills ranked in second and third, respectively, both with approximately 3.5 million TikTok followers.

Number of followers of leading cosmetics brands on TikTok worldwide in 2023 (in thousands)

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Release date

2023

Region

Worldwide

Survey time period

August 22, 2023

Supplementary notes

Date of release is date of consultation.
The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names and that some brands were excluded because they did not have a TikTok account.

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