In 2023, among all generations, the majority of U.S. respondents named the taste of coffee as the main reason they consume the hot beverage. In fact, this was stated by almost 84 percent of surveyed Baby Boomers, 85 percent of Gen X, 81 percent of Millennials, and 86 percent of Gen Z.
February 2024
United States
December 2023
1,325 respondents*
18 years and older
Original survey question: "What is the reason you drink coffee? Select all that apply."
*The number of respondents was as follows:
Baby Boomers/Silent Gen n=346
Gen X n=479
Millennials/Gen Y n=454
Gen Z n=43
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