Favorite coffee brands among consumers in the U.S. in 2023, by generation

Published by M. Ridder, Feb 14, 2024

According to a recent U.S. survey in 2023, Starbucks was chosen by approximately 50 percent of Gen X, Millennials, and Gen Z consumers surveyed as their favorite coffee brand. By comparison, Baby Boomers seemed to prefer Dunkin'.

Which of the following brands of coffee are your favorite?

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Release date

February 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,325 respondents*

Age group

18 years and older

Supplementary notes

Original survey question: "Which of the following brands of coffee are your favorite? Select up to 3."

*The number of respondents was as follows: 

Baby Boomers/Silent Gen n=346

Gen X n=479

Millennials/Gen Y n=454

Gen Z n=43

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