Share of consumers snacking on fruit in the U.S in 2023

A 2023 survey in the United States asked consumers about their snacking preferences. Fruit is a common snack for many consumers and is most commonly consumer in the morning. About 30 percent of consumers reported eating fruit as a snack in the morning, compared to only about 16 percent in the evening.

Share of consumers snacking on fruit in the U.S in 2023, by time of day

Characteristic	Share of consumers
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Release date

May 2023

More information

Region

United States

Survey time period

April 3 to April 10, 2023

Number of respondents

1,022*

Age group

18-80 years

Method of interview

Online omnibus survey

Supplementary notes

*According to the source, the survey results were weighted to be reflective of the U.S. population ages 18 to 80.
Originally survey questions read; "What type of snacks do you often gravitate to when snacking in the morning?", "What type of snacks do you often gravitate to when snacking in the afternoon?", & "What type of snacks do you often gravitate to when snacking in the evening or late night?"

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