Leading factors considered when choosing a holiday destination Australia 2023

Published by Statista Research Department, Apr 8, 2024

For over 35 percent of Australian respondents surveyed in October 2023, cost was the most important factor when selecting a holiday destination. Relaxation and leisure time was the top determining factor for just over 19 percent of survey respondents when it came to choosing a location for their holiday. 

Leading factors considered when choosing a holiday destination among Australians as of October 2023

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Release date

October 2023

Region

Australia

Survey time period

October 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Survey question: What do you consider the most important factor when choosing a holiday destination?

Specific results from the Australian Capital Territory, Tasmania, and the Northern Territory were omitted from survey analysis, due to less-than-optimal sample sizes.

Ages from 78+ were also omitted from the survey analysis due to less-than-optimal sample sizes.

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