Leading mouthwash and dental rinse vendors in the United States in 2011, based on sales (in million U.S. dollars)

  Million U.S. dollars
Johnson & Johnson 333.6
Procter & Gamble 156.4
Private label 100.7
Chattem 62.3
Glaxosmithkline 25.2
Colgate Oral
California Breath Clinics 6
Tom's Of Maine 3.6
Discus Dental 3
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The statistic shows the leading moutwash and dental rinse vendors in the United States in 2011, based on sales. In that year, Johnson & Johnson was the leading U.S. moutwash and dental rinse vendor with sales of USD 333.6 million. Total sales of U.S. moutwash and dental rinse vendors amounted to about USD 722.9 million in 2011.

Mouthwash and dental health care in the United States

A chemotherapeutic agent used to enhance oral hygiene, mouthwash and dental rinses kill bacterial plaque that causes cavities, gingivitis, bad breath and tooth decay.

Dental health care has risen in importance in consumers' daily routines. That said, with the aging consumer population, care for gums and teeth is becoming all the more critical. With the recent recession, the private label industry saw a significant increase in consumers switching from national brands to private label products to save money. In 2011, private label vendors were the third leading mouthwash vendors in the United States, generating just over USD 100 million in sales.

The national brand companies are creating "umbrella brands" under which they're grouping products such as Crest's Pro Health line up of floss, toothpaste, mouthwash and whitening strips. Retailers and private label companies need to respond to this initiative by developing and launching their own "umbrella brands" and oral care systems. Given the importance of good oral health, it is critical for retailers to offer consumers the highest quality products possible. Beyond product quality it is also important for retailers to partner with manufacturers who provide excellent customer service, offer new and innovative products and assist in maximizing their oral care planogram sales and profitability through product mix, pricing, product placement and promotional programs.

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You can find additional information about this statistic on statista.com