E-mail marketing performance in the N. American business services sector 2014

This timeline presents the e-mail marketing performance metrics for the business products and services sector in North America from the fourth quarter of 2010 to the second quarter of 2014. In the first quarter of 2011, the open rate for this sector amounted to almost 21 percent. Metrics for other industries can be found here.

E-mail marketing performance metrics in the business products and services sector in North America from Q4 2010 to Q2 2014

Characteristic	Non-bounce	Open rate	Click rate	Click-to-open rate*
Q2 2014	97.5%	49.3%	4.4%	-
Q1 2014	95.9%	26.8%	2.6%	9.9%
Q4 2013	94.9%	32.4%	3.3%	10.1%
Q3 2013	93.9%	30.8%	3.1%	10.2%
Q2 2013	93.3%	31.4%	3.7%	11.8%
Q1 2013	95%	28.9%	5%	17.3%
Q4 2012	91.4%	29.7%	4%	13.4%
Q3 2012	93.9%	30.9%	3.6%	11.6%
Q2 2012	94.5%	29%	4.9%	16.9%
Q1 2012	94.3%	30.6%	5.5%	17.8%
Q4 2011	93.1%	27%	4.4%	16.2%
Q3 2011	95.5%	23%	3.9%	16.9%
Q2 2011	91.7%	23%	4.6%	19.9%
Q1 2011	95.3%	20.8%	6.7%	27.4%
Q4 2010	92.4%	21.9%	3.8%	17.4%

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E-mail marketing performance in the business services sector in N. America 2014