This graph presents the leading B2B content marketing challenges and issues in North America as of July 2018. During the survey, 61 percent of all surveyed B2B marketers stated that the most important issue to their organization was the changes to SEO and search algorithms.
Leading B2B content marketing challenges and issues in North America as of July 2018
This question was phrased by the source as follows: "With regard to content marketing, how challenged are you with each of the following?" Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “Very Challenged” and 1 = “Not at all Challenged.”
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute. (October 10, 2018). Leading B2B content marketing challenges and issues in North America as of July 2018 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute. "Leading B2B content marketing challenges and issues in North America as of July 2018." Chart. October 10, 2018. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute. (2018). Leading B2B content marketing challenges and issues in North America as of July 2018. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute. "Leading B2b Content Marketing Challenges and Issues in North America as of July 2018." Statista, Statista Inc., 10 Oct 2018, https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute, Leading B2B content marketing challenges and issues in North America as of July 2018 Statista, https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/ (last visited October 31, 2024)
Leading B2B content marketing challenges and issues in North America as of July 2018 [Graph], Content Marketing Institute, October 10, 2018. [Online]. Available: https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/