Greek yogurt's market share of the U.S. yogurt market in 2008 and 2014

This graph shows the Greek yogurt's market share of the U.S. yogurt market in 2008 and 2014. Greek yogurt accounted for 52 percent of the yogurt market in the United States in 2014.

Greek yogurt

Greek yogurt belongs to the dairy category and is also known as strained yogurt. It may be derived from cow or sheep milk or a combination of both. In comparison to regular yogurt, it requires up to three times the amount of milk. Through the straining process, the excess liquid whey is removed, which gives the yogurt a much thicker and creamier consistency. Greek yogurt contains about double as much protein as conventional yogurt and due to straining off the whey, the finished product holds less sugar and fewer carbohydrates than the regular counterpart (if no artificial flavors or additives are included). In addition, products available on the market vary in fat content. In order to profit from the health benefits, consumers may opt for the low-fat or no-fat options available.

With regard to its special characteristics, Greek yogurt was long traded as the next American superfood and saw skyrocketing retail sales during the past years. Consumers often eat this protein-packed yogurt treat as on-the-go snack, breakfast food or to fuel their body before or after a high-intense workout. In cooking, traditional Greek yogurt is often used for dishes such as tzatziki or indulgent creamy desserts.

Show more
Download this statistic as XLS, PPT, PNG and PDF?
Basic Account
  • Access to basic statistics
  • Download as XLS, PPT, PNG and PDF
Premium Account
  • All the advantages of the Basic Account
  • Instant access to all statistics
  • Easy integration into your projects
 Market share
2008 4%
2014* 52%
You may also be interested in...
Show more
Recent Statistics
Related market forecasts
Related Reports
Consumer Goods & FMCG - Statistics & Facts

Find the proper statistic fast and easy: