This statistic ranks advertising media by effectiveness per impact in the United Kingdom from 2011 to 2014. Television was set as the leading sales-driving medium with index value of 100 percent. In comparison, effectiveness index for the press was calculated at 52 percent, and for the radio at 27 percent.
Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014
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Thinkbox. (April 26, 2016). Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/553778/advertising-effectiveness-by-medium-uk/
Thinkbox. "Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014." Chart. April 26, 2016. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/553778/advertising-effectiveness-by-medium-uk/
Thinkbox. (2016). Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/553778/advertising-effectiveness-by-medium-uk/
Thinkbox. "Advertising Media Ranked by Effectiveness per Impact on Average in The United Kingdom (Uk) from 2011 to 2014." Statista, Statista Inc., 26 Apr 2016, https://www.statista.com/statistics/553778/advertising-effectiveness-by-medium-uk/
Thinkbox, Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014 Statista, https://www.statista.com/statistics/553778/advertising-effectiveness-by-medium-uk/ (last visited May 21, 2024)
Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014 [Graph], Thinkbox, April 26, 2016. [Online]. Available: https://www.statista.com/statistics/553778/advertising-effectiveness-by-medium-uk/