In 2022, the internet was by far the most invested-in medium in Sweden, accounting for 70 percent of total advertising spending. TV was the only other medium receiving a two-digit share, with 11 percent.
Distribution of advertising spending in Sweden in 2022, by medium
* incl. advertising supplements. ** incl. magazines including advertisement sheets, free magazines. Figures calculated by Statista based on data provided by the source.
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Statista. (April 22, 2023). Distribution of advertising spending in Sweden in 2022, by medium [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/554789/distribution-of-advertising-spending-in-sweden-by-media/
Statista. "Distribution of advertising spending in Sweden in 2022, by medium." Chart. April 22, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/554789/distribution-of-advertising-spending-in-sweden-by-media/
Statista. (2023). Distribution of advertising spending in Sweden in 2022, by medium. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/554789/distribution-of-advertising-spending-in-sweden-by-media/
Statista. "Distribution of Advertising Spending in Sweden in 2022, by Medium." Statista, Statista Inc., 22 Apr 2023, https://www.statista.com/statistics/554789/distribution-of-advertising-spending-in-sweden-by-media/
Statista, Distribution of advertising spending in Sweden in 2022, by medium Statista, https://www.statista.com/statistics/554789/distribution-of-advertising-spending-in-sweden-by-media/ (last visited October 31, 2024)
Distribution of advertising spending in Sweden in 2022, by medium [Graph], Statista, April 22, 2023. [Online]. Available: https://www.statista.com/statistics/554789/distribution-of-advertising-spending-in-sweden-by-media/