Alcoholic beverage consumption: leading countries worldwide 2018
The Chinese market
China’s alcohol market is primarily driven by beer and spirits sales, with spirits sales consisting almost entirely of domestic brands. Chinese produced spirits occupied 38 percent of the overall alcohol market compared to just 4 percent of imported spirits. The overwhelmingly preferred variety of spirits is baijiu, a clear liquor, usually distilled from sorghum. In 2016, it accounted for 99 percent of China’s spirits market.