In 2022, approximately 98.9 percent of Filipino households bought Lucky Me instant noodles, making it the most-preferred fast-moving consumer goods brand in the Philippines. This was followed by personal hygiene products such as Colgate and Safeguard, with a penetration rate of 94 percent and 91.7 percent, respectively.
Most preferred FMCG brands in the Philippines in 2022, by penetration rate
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Brand preference
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Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1060170/philippines-penetration-rate-of-preferred-fmcg-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1060170/philippines-penetration-rate-of-preferred-fmcg-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1060170/philippines-penetration-rate-of-preferred-fmcg-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1060170/philippines-penetration-rate-of-preferred-fmcg-brands/
Kantar Worldpanel, Most preferred FMCG brands in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1060170/philippines-penetration-rate-of-preferred-fmcg-brands/ (last visited June 18, 2024)
Most preferred FMCG brands in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1060170/philippines-penetration-rate-of-preferred-fmcg-brands/