In 2022, the coffee brand Nescafe was the most preferred beverage brand in the Philippines, with a penetration rate of 90.4 percent. The other coffee brands in the list were Kopiko and Great Taste, which further highlights the place of coffee in Filipino households.
Most preferred FMCG brands in the beverage category in the Philippines in 2022, by penetration rate
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Penetration rate
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Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.
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Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the beverage category in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the beverage category in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the beverage category in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Beverage Category in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/
Kantar Worldpanel, Most preferred FMCG brands in the beverage category in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/ (last visited June 18, 2024)
Most preferred FMCG brands in the beverage category in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1248986/philippines-penetration-rate-of-preferred-beverage-brands/