In 2022, toothpaste brand Colgate was the most preferred health and beauty brand in the Philippines, with a penetration rate of 94 percent. This was followed by the soap brand Safeguard with a penetration rate of 91.7 percent.
Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate
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Penetration rate
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Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.
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Kantar Worldpanel. (July 31, 2023). Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate." Chart. July 31, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel. (2023). Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Health and Beauty Category in The Philippines in 2022, by Penetration Rate." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/
Kantar Worldpanel, Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate Statista, https://www.statista.com/statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/ (last visited June 18, 2024)
Most preferred FMCG brands in the health and beauty category in the Philippines in 2022, by penetration rate [Graph], Kantar Worldpanel, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1249003/philippines-penetration-rate-of-preferred-health-and-beauty-brands/