Major FMCG sales channels Philippines 2023, by market share

Published by C. Balita, Dec 13, 2023
As of the third quarter of 2023, traditional trade held the highest market share in the fast-moving consumer goods (FMCG) sector in the Philippines at 49.1 percent. Supermarkets followed with a market share of 21.4 percent.

Leading sales channels of fast-moving consumer goods (FMCG) in the Philippines as of 3rd quarter 2023, by market share

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Source

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Release date

November 2023

Region

Philippines

Survey time period

Q3 2023

Supplementary notes

The value share of direct sales and convenience stores were not provided by the source, hence the total values do not add up to 100 percent.

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Overview

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Key segment: Food

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Key segment: Alcoholic beverage

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Key segment: Non-alcoholic beverage

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Key segment: Cosmetics and personal care

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Brand preference

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FMCG market in the PhilippinesOrganic food market in the U.S. Specialty Foods MarketFood retail industry in the PhilippinesCoronavirus (COVID-19) pandemic in the Philippines
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