European Accommodation Industry Issue Briefs

Europe’s accommodation sector has strong demand and investment, but its growth increasingly depends on whether workforce skills can keep pace. Across the economy, labour and skills shortages are emerging as structural constraints on productivity and competitiveness, and the hotel industry is one of the sectors feeling this pressure most acutely. This issue brief presents the findings of in-depth interviews and surveys with employers and employees in the European hotel sector and discusses how upskilling the workforce can improve European competitiveness and bring added value to the industry as a whole.

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Europe has long been the world’s most visited region – a mosaic of iconic cities, quiet villages, ancient cultures, and striking landscapes that continues to capture the imagination of travellers and those yet to join their ranks. Yet its long-standing leadership can no longer be taken for granted. This issue brief presents a revised approach to tourism in Europe, one that recognises Europe for it's diversity of experiences rather than a homogenous European identity.

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This issue brief, drawing in part on findings from the European Accommodation Barometer series since 2022, explores ways to enhance the competitiveness of small and medium-sized enterprises (SMEs) in the European travel and tourism sector. It focuses on the central role of digital technology adoption and examines the drivers and barriers to uptake – from access to finance to the skills gap – and highlights the structural disadvantages faced by SMEs compared with larger, better-capitalized hotel chains.

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The issue brief, Role of SMEs in the European Accommodation Industry, is a breakaway report of the 2024 European Accommodation Barometer conducted by Statista in collaboration with Booking.com. The study reflects on the last four European Accommodation Barometer surveys and identifies the trends, opportunities, and challenges facing small to medium-sized and independent accommodation.

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The issue brief, European Accommodation Sector: Assessing Government Policies’ Impact, is a breakaway report of the 2024 European Accommodation Barometer conducted by Statista in collaboration with Booking.com. The study reflects on hoteliers’ sentiments towards and responses to government policies as recorded by the last four European Accommodation Barometer surveys.

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Hotel distribution is a key success factor for European hoteliers and a topic of increasing interest to policymakers and regulators. In this issue brief, we provide insights into the state of European hotel distribution, and in particular the role and value of online travel platforms.

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La strategia di distribuzione dell’offerta è un fattore chiave per il successo degli albergatori europei e un argomento di crescente interesse per i decisori politici e le autorità di regolamentazione. Questo documento contiene informazioni utili sullo stato della distribuzione dell’offerta da parte degli alberghi in Europa e, in particolare, sul ruolo e sul valore delle piattaforme di viaggio online. Si basa su un sondaggio condotto su un campione rappresentativo di albergatori europei.

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La distribution hôtelière joue un rôle essentiel dans la performance des hôtels européens, en plus d’être un sujet d’intérêt croissant pour les décideurs politiques et les organismes régulateurs. Ce document d’information contient des données sur l’état de la distribution hôtelière en Europe, en particulier concernant le rôle et la valeur ajoutée des plateformes de voyage en ligne. Il est basé sur une enquête représentative menée auprès d’hôteliers européens.

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De manier waarop hotels hun kamers en diensten aanbieden en verkopen via verschillende kanalen, zogeheten hoteldistributie, is een belangrijke succesfactor voor Europese hoteliers. Hoteldistributie speelt in Europa een steeds grotere rol, niet alleen voor de hotelbranche zelf, maar ook voor beleidsmakers. In dit beknopte artikel bieden we inzicht in de stand van zaken in de Europese hoteldistributie en in het bijzonder de rol en meerwaarde van online reisplatforms. De samenvatting is gebaseerd op een representatieve enquête onder Europese hoteliers.

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La distribución hotelera es un factor clave para el éxito de los hoteleros europeos y un tema de creciente interés para los responsables políticos y los reguladores. En este informe, ofrecemos información sobre el estado de la distribución hotelera en Europa y, en particular, sobre el papel y el valor de las plataformas de viajes online.

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Der Hotelvertrieb ist ein entscheidender Erfolgsfaktor für europäische Hoteliers und ein Thema, das für politische Entscheidungsträger und Regulierungsbehörden zunehmend an Bedeutung gewinnt. In dieser Ausgabe geben wir Einblicke in den Stand der europäischen Hotelvertriebsbranche und gehen dabei insbesondere auf die Rolle und den Wert von Online-Reiseplattformen ein.

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