Diwali Spending Continues Recovery in 2022

According to a reoccurring survey by YouGov, self-reported Diwali spending has continued its recovery in 2022 after reaching a low in the pandemic year of 2020. While exact spending levels are not covered by the survey, 36 percent of respondents said that they were going to up their Diwali spending in 2022, more than the 29 percent who said so last year and the only 17 percent who planned on spending more in 2020. At the same time, the number of those saying they were planning to spend less on Diwali decreased in 2021 and 2022.

The second biggest group of Indians - 30 percent - said they were spending the same amount as last year.

YouGov, which carried out the survey last in August 2022, also calculated a Diwali spending index, which rose to almost 94.5 points for urban Indians (out of 100 points which signal average spending). In 2020, the index had only read 81 points.