What's in the Cloud?

71 percent of online U.S. respondents to Statista's Global Consumer survey (GCS) say they use a cloud storage service such as iCloud or Dropbox, but what's actually being saved there?

As the GCS reveals, the most commonly named consumer use of cloud storage is photos, with 71 percent saying they have their pictures saved there. Just over half use the service to store backups of important data, with the third most common use being music and videos (41 percent) to free up that oh so valuable space on their physical devices.

The most popular service named by respondents was Google One/Drive - 40 percent saying they use it for personal use. iCloud was the second most common (33 percent), followed by Microsoft's OneDrive (20 percent).