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Chain Hotels See Slight Room Share Increase in Europe
Independently-run hotels are slowly losing ground in Europe. From 2015 to 2021, the market share of independent hotels in Europe – in terms of the total number of rooms – shrank from 63 to 60 percent. The lost market share was taken up by chain hotels which now enjoy two-fifths of the overall market share. The total number of rooms owned by independent hotels amounted to 2.55 million in 2021, while chain hotels numbered 1.72 million.
Share of chain hotels in Europe in 2019, by country
Distribution of hotel rooms in Brazil as of July 2022, by size and origin of hotel
Market share of chain-branded hotels in China from 2015 to 2020 with forecasts until 2025, based on number of rooms in the market
Number of chain hotels in Europe in 2019, by country
Ranking of hotel groups in the European Union in 2024, by number of rooms
Leading integrated hotel chains ranked by number of rooms in the European Union (28 countries) as of January 1, 2018
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