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European Accommodation Market Is Bigger Thanks to Online Travel Agencies
An Oxford Economics study shows that from 2012 to 2019, the number of hotel room nights booked using online travel platforms continued to grow, while nights booked with other avenues stayed constant. This shows that online travel agencies help to grow the accommodation business in Europe, making the pie bigger.
Description
This graphic shows that online travel agencies help to grow the accommodation market in Europe.
Number of aggregated downloads of leading online travel agency apps worldwide 2024
Number of aggregated downloads of leading online travel agency apps in the U.S. 2024
Usage of OTAs for accommodation booking in the Asia-Pacific region 2025, by country
Leading services booked via an OTA in the Asia-Pacific region 2025, by country
Key information on the online travel agency industry in the UK 2024
Usage of OTAs in the Asia-Pacific region 2025, by country/territory
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