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Young US Consumers are Willing to Pay more for Flexibility when Booking Trips
In a survey of US adults, 29% of Gen Z adults and 28% of millenials indicated that they would pay an additional $50 or more for a hotel that offered free cancellation. Baby boomers and Gen Xers, on the other hand, were less willing to pay for flexibility.
Description
This infographic shows the share of US adults who said they would pay more for booking a hotel that offers free cancellation.
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