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European Chain Hotels Have a More Positive Business Sentiment vs. Independent Properties

Small and independent accommodations have been losing ground to larger chain-operated businesses for a number of years. The latest European Accommodation Barometer confirms this trend. Independent properties score worse across a large number of metrics, including business sentiment, occupancy, as well as average daily rate development.

The European Accommodation Barometer Summer 2023 presents the findings of a survey of European accommodation industry professionals commissioned by Booking.com and conducted by Statista. Download the report here. To learn more about what's on the minds of European hoteliers this summer season, watch the online presentation of the summer edition of the Accommodation Barometer.

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This graphic shows that chain hotels have a more positive business sentiment when compared to independent properties in Europe.

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