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European Accommodation Barometer: Mapping Hoteliers’ Sentiment

The summer edition of the European Accommodation Barometer found that European hoteliers' sentiment varies from country to country. Accommodation providers in Spain and Portugal tend to feel positive both about their recent business development and about the future outlook, whereas their Greek and Italian peers tend to be more cautious about these.

The European Accommodation Barometer Summer 2023 presents the findings of a survey of European accommodation industry professionals commissioned by Booking.com and conducted by Statista. Download the report here. To learn more about what's on the minds of European hoteliers this summer season, watch the online presentation of the summer edition of the Accommodation Barometer.

Description

This graphic shows European accommodation providers' sentiments toward present and future business development.

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Opinion of accommodation businesses on their economic situations in Europe as of April 2025
Level of preparedness for digital transformation of accommodation businesses in Europe as of May 2023, by country
Level of preparedness for sustainability and decarbonization of accommodation businesses in Europe as of May 2023, by country
Level of preparedness for sustainability and decarbonization challenges in accommodation businesses in Europe as of May 2023
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Share of accommodation businesses that considered the use of artificial intelligence (AI) as a main opportunity over the next six months in Europe as of August 2023, by country
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Share of hoteliers in the United Kingdom that have a positive perception of their development as a business as of 2025

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