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Travel for the soul

According to the Economist Impact report on the future of the travel and tourism industry, most people agree that travel can awaken new perspectives on life. It builds tolerance and acceptance through experiences with people, places, and cultures unlike their own. In fact, 79% of travelers feel that travel expands their worldview, and seven in ten believe it increases their empathy towards others.

What’s more, the cultural exchange we experience through travel is inevitably a two-way street. It is not only the traveler who gains insights and impressions from the cultures with which they interact, and two-thirds of the respondents agreed that inbound tourism improved tolerance towards foreigners visiting their local area.

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This graphic shows that travel makes us better human beings.

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Distribution of travelers that believe people need to act now and make sustainable travel choices to save the planet for future generations worldwide as of April 2019
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Should travel companies offer consumers more sustainable travel choices?
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Do you agree or disagree with the following statements about the benefits from tourism in the area where you live?
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Share of travelers that believe sustainable travel is important worldwide in 2025
To what extent do you agree or disagree with the following statement: "Food tourism helps me better know the local culture of my trip destination"?*
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Percentage of the population that recognized an improvement in their travel by adopting sustainable behaviors in 2024, by practice adopted

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