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Young Europeans Are Keen to Travel for Unique Experiences
In a global survey on Gen Z and millennial travel motivation, 13% of respondents indicated that they were interested in traveling for the purpose of attending a sporting event. Of the selected events presented in the multi-pick question, sporting events were the most popular, followed by visiting filming locations and attending music festivals or gigs.
Description
This infographic shows Gen Z and millennials' interest in selected travel experiences.
Attendance at selected music festivals in Europe 2024
Number of visitors at pop music festivals in Japan 2015-2024
Financial return of music festivals in Portugal 2025
Generation Z trust levels in institutions U.S. 2020 and 2022
Industry distribution of music festivals sponsors in China 2023-2024
Most popular fashion stores among Gen Z in the UK 2025
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