Digital Travel Platforms Help Japanese Hotels Reduce Impact of Seasonality

Japanese hoteliers deploy a range of strategies to boost low season bookings and a study conducted by Statista in partnership with Booking.com reveals some of the most effective approaches. Digital presence appears to be the priority, with 48% of respondents indicating that collaborating with digital travel platforms, including social media and online travel agencies, was a key method to mitigate the effects of seasonality. Flexible booking and cancellation policies in the off-season (38%), modifying staff levels (37%) and offering special rates during quieter periods (35%) were also important strategies used by Japanese accommodations to secure year-round relevance.

The 2025 Japan Accommodation Barometer is the second study of hoteliers conducted by Statista in collaboration with Booking.com, surveying 260 accommodation executives and managers from across Japan. Click here to download the full report (only available in Japanese).