High Scarcity of Sales & Marketing Skills in Indian Hotels

Within the tourism workforce, the most frequent hiring needs of accommodations are in relatively low‑skilled, often seasonal roles: housekeeping, food and beverage, and maintenance. These roles also tend to be the easiest to fill. For example, only 11% of businesses looking to hire housekeepers in the next twelve months are expecting difficulties in filling these vacancies.

In contrast, managerial roles (e.g. general managers, sales, revenue, and marketing staff) are the hardest to fill. For every accommodation that found it easy to hire managers, seven reported difficulty; for sales and marketing, this ratio was twelve to one.

This is an excerpt from the 2025 India Accommodation Barometer, which is the third annual survey of Indian hoteliers conducted by Statista in collaboration with Booking.com, surveying 285 accommodation executives and managers from across India. Click here to download the full report.