UK hard surface cleaners: gains and losses

The graphic below shows the ups and downs in the UK hard surface cleaner market for the 52 weeks ending 27 March 2016. The only sector experiencing positive movement on the previous year was hand wipes, with an increase of 6 million GBP in total spend. On average, each buyer in the UK spends 7.17 GBP on hard surface cleaners. This infographic was made in collaboration with Kantar Worldpanel and The Grocer.