Direct Line: motor and home insurance premiums written by channel 2023
In 2023, 60 percent of gross home insurance premiums written by Direct Line Insurance Group were sold on price comparison websites (PCWs). Meanwhile, nearly 40 percent of motor insurance premiums were purchased on PCWs. The Direct Line Group is one of the leading insurance companies in the United Kingdom, and houses major brands such as Churchill and Green Flag. In the same year, Direct Line Group wrote gross motor insurance premiums worth over two billion British pounds.