Social Media Statistics

Social Media Statistics

Statistics and facts about Social Networks

One of the defining phenomena of the present times reshaping the world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. The power of social networking is such that, the number of worldwide users is expected to reach some 2.5 billion by 2018, around a third of Earth’s entire population. An estimated half a billion of these users is expected to be from China alone and approximately a quarter of a million from India. The region with the highest penetration rate of social networks is North America, where around 60 percent of the population has at least one social account. As of 2015, over 70 percent of the United States population had a social networking profile.

Leading social networks usually boast a high number of user accounts or strong user engagement metrics. For example, Facebook is the only social network having surpassed the 1 billion monthly active user mark and has, as of 2015, almost 1.5 billion MAU worldwide. Shortly after its launch, relative newcomer Pinterest was the fastest independent website in history to reach more than 10 million monthly unique visitors, but, as of 2015, it is still behind other strong players, such as photo-sharing social network Instagram or microblogging platform Tumblr.

Despite the ubiquity of social networks, market potential is still increasing, as not only user figures, but also user engagement continues to grow. As of the 4th quarter of 2014, the average daily time spent on social networks by users in Argentina and Philippines was more than four hours, while those in the United States clocked in at almost three hours per day. On average, global internet users spend some 101.4 minutes per day surfing social networks. This prompts worldwide brands and their marketers to use that time and screen space to promote various products and services via social media marketing or social advertising.

Recently, social networking has demonstrated a clear shift towards mobile platforms. Smartphone and tablet apps as well as mobile web access have facilitated Twitter’s constant presence. In addition they have heightened the profile of location-based services like Foursquare and enabled users to comfortably access visual blogging sites including Tumblr and Pinterest via tablet. But the undeniable leader of mobile social networking is, once again, Facebook. As of the first quarter of 2015, some 580 million Facebook users accessed the social network exclusively via mobile device, up from 341 million users in the corresponding quarter of the previous year. Furthermore, according to industry experts, in a few years most interactions on Facebook will be conducted from a mobile device.

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