The highest engagement rate of posts of Instagram influencers in Russia was recorded for accounts of nano-influencers with one to five thousand followers, exceeding three percent. To compare, the ER of mid-tier influencers with 20 to 100 thousand subscribers was recorded at roughly 0.8 percent.
Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers*
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rusbase.com. (February 13, 2020). Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers* [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1099768/russia-instagram-influencer-er-by-follower-count/
rusbase.com. "Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers*." Chart. February 13, 2020. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1099768/russia-instagram-influencer-er-by-follower-count/
rusbase.com. (2020). Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers*. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1099768/russia-instagram-influencer-er-by-follower-count/
rusbase.com. "Engagement Rate (Er) of Instagram Influencers in Russia as of December 2019, by Number of Followers*." Statista, Statista Inc., 13 Feb 2020, https://www.statista.com/statistics/1099768/russia-instagram-influencer-er-by-follower-count/
rusbase.com, Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers* Statista, https://www.statista.com/statistics/1099768/russia-instagram-influencer-er-by-follower-count/ (last visited May 09, 2024)
Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers* [Graph], rusbase.com, February 13, 2020. [Online]. Available: https://www.statista.com/statistics/1099768/russia-instagram-influencer-er-by-follower-count/