Statistics and facts about mobile app usage
by Jessica Kril
Mobile apps are software applications designed to run on smartphones
, tablet computers
and other mobile devices. They are typically available through native distribution platforms, so-called app stores
which are operated by the owners of the mobile operating system. Some of the most popular operating system-native stores are Apple's App Store
, Google Play
, as well as Windows Phone Store and BlackBerry App World.
Whereas mobile apps were originally offered as productivity and information retrieval tools such as calendars, e-mail, stock market and weather information, the market has rapidly expanded due to public demand and availability of developer tools. Currently, some of the most popular app categories
include gaming, entertainment and education.
Many of the most popular mobile properties are mainly accessed via mobile apps
instead of mobile browsers. Popular examples are mobile social networking properties
, led by Facebook with 600 million active mobile users
. Another growing market is mobile retail via B2C shopping apps
, as well as mobile gaming and other possibilities of app monetization
Mobile app usage is not only limited to smartphones but also includes tablet computers such as the Apple iPad
’s Kindle Fire, Samsung’s Galaxy Tab and various other Android tablet devices.