Mobile App Usage - Statistics & Facts

Mobile App Usage - Statistics & Facts

Statistics and facts about mobile app usage

Mobile apps are software applications designed to run on smartphones, tablet computers and other mobile devices. They are typically available through native distribution platforms, so-called app stores which are operated by the owners of the mobile operating system. Some of the most popular operating system-native stores are Apple's App Store, Google Play, as well as Windows Phone Store and BlackBerry App World. As of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store.

Whereas mobile apps were originally offered as productivity and information retrieval tools such as calendars, e-mail, stock market and weather information, the market has rapidly expanded due to public demand and availability of developer tools. Currently, some of the most popular app categories include gaming, entertainment and education.

Many of the most popular mobile properties are mainly accessed via mobile apps instead of mobile browsers. Popular examples are mobile social networking properties, led by Facebook with 727 million monthly active mobile-only users. Another growing market is mobile retail via shopping apps, as well as mobile gaming and other possibilities of app monetization.

Mobile messenger apps have also experienced a surge in popularity. According to recent statistics, mobile messaging app WhatsApp has more than 900 million monthly active users who utilize the app's low-cost messaging features as a cheap alternative to SMS. Other popular chat app features are group chats and multimedia messages such as video or photo messages.

In 2014, 36 percent of smartphone and 45 percent of tablet users had purchased at least one app for their mobile device. According to industry figures, the number of mobile app buyers in the United States is projected to reach 85 million 2019.

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