This statistic shows a timeline with the amount of monthly active Twitter users worldwide. As of the third quarter of 2015, the microblogging service averaged at 307 million monthly active users. At the beginning of the 2014, Twitter had surpassed 255 MAU per quarter.
Twitter Twitter is a social networking and microblogging service, enabling registered users to read and post short messages, so-called tweets. Twitter messages are limited to 140 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users. Twitter is one of the most popular social networks worldwide. Part of the appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 51 million followers.
Brands have also discovered Twitter’s appeal in the area of social media marketing. The most-followed retailer in 2013 was Starbucks with over 4 million followers. During that year, 89 percent of the company’s revenues originated from advertising services, up from 73 percent in 2011.