Impact of COVID-19 on subscribing to ad-supported streaming services U.S. 2020
A comparison of two surveys before and during the coronavirus outbreak found that Americans prefer cheaper, ad-supported video services over paid subscriptions, with 40 percent of respondents in the December 2019 to January 2020 survey expressing this preference. By May 2020, the share of respondents who felt this way increased by three percent, whilst the percentage of viewers that favored a larger subscription fee for an ad-free streaming service decreased from 38 to 35 percent.