Entertainment is big business in the United States. The sector as a whole generated nearly 500 billion U.S. dollars in revenue
in 2012. Forecasts predict that the entertainment industry will grow to over 632 billion US dollars in value over the next five years, proving its worth in domestic markets and as a major U.S. export. The film industry is one of the biggest, if not the biggest, player in the broader entertainment sector; it is considered a cornerstone of the industry.
The formation of a clear centralization trend can be observed in the U.S. cinema market – the number of movie theater sites
has been steadily falling over the last few years; from 7,800 in 1996 to 5,700 in 2011. The number of movie screens
, on the other hand, is on the rise. Box office revenue
has seen a positive development as well – after a weaker year in 2011, movie theaters generated more with ticket sales than they had ever done before. And they have achieved this rise in ticket sales without raising ticket prices
Among film studios, Sony/Columbia achieved most in 2012 – it held the largest market share
, released most movies
and generated highest box office revenue
. However, the blockbuster of the year
– “The Avengers”, which generated a whopping 623.4 million U.S. dollars of box office revenue in North America alone, was produced by Marvel.
2012 saw a steep fall in the number of three-dimensional (3D) movies
produced in North America – from 45 in 2011 to 36. However, box office revenues generated by 3D films
were just as high in 2012 as they were in 2011, which would suggest higher ticket prices – and indirectly – higher public demand. Movies theaters also showed interested, extending the number of 3D screens
by over a 1,000 to exceed 14,700.