After seeing an advertisement on ad-supported CTV (connected TV), more than half of consumers in the United Kingdom (UK) were more likely to tell a friend about a brand. Just under half claimed they were also more likely to search for a brand while 44 percent were more likely to visit the brand's store or website. CTV ads were also shown to have an impact on positive brand-perception. Here, 39 percent were more likely to have an increased favorable opinion of a brand as a result.
Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020
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Unruly Media. (May 8, 2020). Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media. "Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020." Chart. May 8, 2020. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media. (2020). Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media. "Consumer Action after Seeing An Ad on Ad-supported Ctv* in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 8 May 2020, https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/
Unruly Media, Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/ (last visited May 09, 2024)
Consumer action after seeing an ad on ad-supported CTV* in the United Kingdom (UK) in 2020 [Graph], Unruly Media, May 8, 2020. [Online]. Available: https://www.statista.com/statistics/1172059/consumer-reaction-to-ctv-ads-uk/