Economy & Politics
Economy

Factors influencing the online purchase of groceries during COVID-19 in Poland 2020

Published by Małgorzata Puzio, Sep 29, 2023

The outbreak of coronavirus in Poland had a significant impact on Poles' shopping habits. The leading factor for buying food online was the comfort offered by the method (49 percent).
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Factors influencing the online purchase of groceries during the coronavirus (COVID-19) pandemic in Poland in 2020

table column chart

Characteristic	Share of respondents
Comfort	49%
Price	44%
Safety	44%
Special discount offers	38%
Big variety of offered products	29%

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Details: Poland; KPMG; August 2020; 1,001 respondents; 18 years and older; Internet users; Computer-assisted web interviews (CAWI)

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Source

KPMG

Survey by

KPMG

Survey name

Nowa rzeczywistość: konsument w dobie COVID-19

Published by

KPMG

Source link

Nowa rzeczywistość: konsument w dobie COVID-19, page 13

Release date

September 2020

Citation formats

Region

Poland

Survey time period

August 2020

Number of respondents

1,001 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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