loss of third-party cookies at the same scale as they did before.
During a November 2020 survey carried out among U.S. brand and agency media planners and buyers, as well as marketers, 40 percent of respondents stated they believed they would be able to retarget digital ads after the Data-based digital advertising actions marketers from the United States believed would be possible without third-party cookies as of November 2020
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IAB (U.S.). (December 15, 2020). Data-based digital advertising actions marketers from the United States believed would be possible without third-party cookies as of November 2020 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1227169/digital-advertising-actions-third-party-cookies-usa/
IAB (U.S.). "Data-based digital advertising actions marketers from the United States believed would be possible without third-party cookies as of November 2020." Chart. December 15, 2020. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1227169/digital-advertising-actions-third-party-cookies-usa/
IAB (U.S.). (2020). Data-based digital advertising actions marketers from the United States believed would be possible without third-party cookies as of November 2020. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1227169/digital-advertising-actions-third-party-cookies-usa/
IAB (U.S.). "Data-based Digital Advertising Actions Marketers from The United States Believed Would Be Possible without Third-party Cookies as of November 2020." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1227169/digital-advertising-actions-third-party-cookies-usa/
IAB (U.S.), Data-based digital advertising actions marketers from the United States believed would be possible without third-party cookies as of November 2020 Statista, https://www.statista.com/statistics/1227169/digital-advertising-actions-third-party-cookies-usa/ (last visited May 08, 2024)
Data-based digital advertising actions marketers from the United States believed would be possible without third-party cookies as of November 2020 [Graph], IAB (U.S.), December 15, 2020. [Online]. Available: https://www.statista.com/statistics/1227169/digital-advertising-actions-third-party-cookies-usa/