YoY growth of online beauty sales by promotion publishers in the United Kingdom 2020
According to data from the United Kingdom (UK), promotional publishers drove a surge in sales growth in beauty sales during the pandemic year of 2020. E-mail sales had the highest growth at 155 percent followed by SEM promotion sales at 143 percent. Media brokers and comparison sites had similar growth at 114 and 100 percent, respectively. Retargeting display publishing faced the lowest development by a minus 2 percent in.