Monthly online beauty purchase frequency among U.S shoppers 2020, by generation
According to a survey conducted in the United States in 2020, about one-third of Gen Z consumers shopped for beauty products online at least a month, making them the leading consumer group for online beauty purchases across all generations. Only around one-fifth of those in the older generation groups, that is to say boomers and seniors stated to having purchased beauty products online at least monthly, at 21 and 15 percent, respectively.