Nike - Statistics & Facts

Nike - Statistics & Facts

Statistics and facts on Nike

Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 44,000 people worldwide and in 2012, Nike's global revenue amounted to about 24.13 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year, approximately 8.84 billion U.S. dollars. Of that 8.84 billion U.S. dollars, the Oregon based company's athletic footwear segment generated about 5.9 billion U.S. dollars.

Nike attributes a lot of its success to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic teams to use their products and in return promote their technology and design. In 2011, the Nike spent about 877.6 million U.S. dollars on advertising in the United States alone. As a result, Nike has become one of the most popular brands amongst men and women when it comes to athletic apparel worldwide.

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