Leading online marketplaces website penetration rate in Spain 2018-2019
highest market share by website traffic in Spain in 2019. However, Ebay had the lowest growth in penetration rate in Spain during the time studied.
Amazon was the online marketplace with the highest penetration rate by its website compared to other leading companies such as Ali Express or El Corte Ingles, both with approximately 30 percent in the last quarter of 2019. Besides, Amazon had also the